The Indian e-commerce industry has developed rapidly in the past few decades, and so has the customer’s mindset. Customer is the king pin of the market, he knows how to pull the sellers’ strings. Why so? Because customers today have got a thousand options to choose from. One small mistake and you lose your customer forever. With numerous firms jumping into the e-commerce market, the cut-throat competition has begun. In such a scenario, how do you, being an online merchant, propose to stand out from your competitors?
If you want to stay in the competition, you must be able to satisfy your customers. Now the question comes, how to satisfy your customers so that they abandon everyone else and come running towards you? Well, here is the answer! In online shopping business, your website is your ultimate weapon. It shall make first and certainly the last impression on your customer. Being an online seller, you must be able to enhance the customer’s shopping experience through your website. How to do that? Here are some tips from us.
Loading time taken by the website
Make sure your website loads quickly. The loading time really freaks out your customer. He or she may be in hurry, and if in such situation your website is taking a lot of time to load, it could create a problem for you. The 5 minutes could seem like 5 hours.
Mobile responsiveness of your website
Mobiles have replaced desktops and even laptops. Most people prefer to access internet through their cell phones. You need to ensure that your website is mobile responsive and covers all aspects of customer relationship in mobile functionality.
A picture is worth a thousand words
Less text, more images. Rather than writing an awfully long description of your product design, just add a good quality image instead so that the customer can see for himself. But this does not mean that the quality of the content should be ignored.
Try not to use very fancy language. You are writing for your website, not a Jane Austen novel. Make the content interactive and humorous. Also, keep the length of the sentences short and avoid writing in paragraphs.
Include customer reviews
Include genuine customer reviews on your website. Customer reviews are a great way to let your new customers know about your smooth services. Let your customers do the talking instead of you!
The color schemes
Pay attention to the color psychology while planning your theme. For example, use green color for checkout or payment button, because green symbolizes ‘Go’ in a traffic signal and the customers will be able to associate with it positively.
Make it easier for the customers to reach you
Usually on websites, the contact us page is at the bottom of the webpage. The customer has to scroll all the way down to contact you for queries. Reduce this detour. Make sure that it is very easy for your customers to contact you.
A self service option or FAQ page
Sometimes, customers prefer to help themselves instead of asking for your help. Provide a platform for your customers where they can solve each other’s queries rather than contacting the customer service agent. Let the customers interact with each other.
By adopting these changes, you should definitely be able to make a difference. Being an online retailer, it is difficult to make a significant impact on the customer because the ‘personal selling’ or ‘personal attention’ factor is missing; which is otherwise present in offline shopping. But don’t you worry. Just make sure to include the above mentioned things in your website and you are good to go!