Fliptech and Hobby Hub. Yes! You heard it right. Flipkart has recently introduced two new services, Fliptech and Hobby hub, to assist their customers in making informed purchases. Additionally, it is believed to be a part of Flipkart’s new strategy to stand ahead and make a difference in the e-commerce industry. Read the full article to find out more.
These services are mainly directed towards product categories like Electronics, Fashion, Mobiles and Home. Fliptech will serve as a guide to the customers. It will contain all the crucial data and information regarding gadgets ranging from cameras to laptops. The information covers aspects like the newbie gadgets in the market, their reviews, and recommendations for the product, best-selling gadgets and also, why did it become the best selling gadget.
Whereas Hobby Hub is all set to directly target the customers’ interest or hobby which is quite clear from the name itself. It is a more personalized service as it will help customers find products of their individual hobbies, preferences, and interests. Additionally, it will direct them in locating the most profitable deals for the products of their interests. It is a very customer friendly tool and allows the customer to do a background research on products which are of their liking or intrigue.
Quoting Adarsh Menon, VP electronics and auto, “Studying the customer-buying patterns, we observed that more than 50 percent buyers believe in background research before finalising on a product, and this trend is across all categories. With these two new features, Flipkart aims to offer an end-to-end shopping experience right from discovering content to check-out.”
Fliptech and Hobby Hub app can be downloaded from Android and IOS stores; and can also be accessed through the company’s website.
Flipkart has taken a big leap introducing these services in the market. The modern consumer isn’t a fool. He believes in thorough research about the product before closing the deal. The Fliptech and Hobby Hub app will not only ease up the shopping experience but also enhance it. Now, all we have to see is how this new addition affects the business of Flipkart in the rapidly changing e-commerce industry.